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To collect email addresses for future retargeting campaigns, Asian restaurant chain P. Chang created a sweepstakes on Facebook and Instagram that asked people to share their email address to enter.
Backed by paid reach, the month-long contest received nearly half-a-million entries. KIA Motors Europe developed a Facebook Messenger chatbot that could ask people questions and help them enter to win a special experience.
Promoted with click-to-Messenger ads, the chatbot was able to deliver 3, registrations. Leaving easter eggs or clues across your social media channels allows you to provide multiple call-to-actions to fill out a form.
Take medical web and mobile-learning platform Osmosis for example. Its OsmosisQuest challenge asks followers to find answers to its contest across its social media accounts in exchange for a free month trial of Osmosis Prime.
A post shared by Osmosis osmosismed. A call for user-generated content is a surefire way to generate buzz. Especially if the call is specific, easy-to-follow, and realistic for enough followers to complete.
Other companies have encouraged people to submit photos with real products , which in turn can help to boost sales, too. In the end more than 2, creatures were shared, showing everyone what Photoshop and the Adobe community were capable of creating.
No Purchase Necessary. Age of Majority. Hashtag challenges have been around for a longtime, starting with Cinemagram and Vine, and now TikTok.
Guess was the first to challenge TikTok users with its InMyDenim campaign that asked participants to create videos depicting their denim transformations.
The hashtag has raked in During the game, fans were asked to put the chili pepper emoji on every ad they saw. It's time! Not all ads quality.
Why not ask fans to create a Snap or Story with a branded filter for a chance to win a prize? To increase the impact of this feedback loop, you can also ask people to follow your account in addition to tagging someone.
This, again, increases the potential reach of your contest. Once the competition is over, pick someone at random from the comments section. You can use an automated system to do this so that the contest remains objective.
Instead of asking people to randomly tag someone, you can instead suggest that they tag someone they believe deserves to win.
With this kind of format, the winner of the contest will be the person who has been tagged, and not the person who left the initial comment.
With this Instagram contest, you ask people to like your content if they want to enter the contest and have a chance of winning.
If you want to boost your follower count, mention that people also need to follow your profile if they want to be eligible to win. This profile has used the combination of asking people to follow and like, thereby increasing the potential engagement this contest can produce.
Instagram is arguably the home of selfies, so this kind of contest is a great match for the platform. You can find the pictures people have uploaded for this contest by searching for the hashtag on Instagram.
Make sure that, when you create the rules for a selfie contest, you add that you might use the content at a later date.
User-generated content can provide an excellent source of social proof. Long after the contest is over, you can repost the content that the contest generated.
You could mention that people need to like the post that announces the contest as well as posting a selfie. Instead, they can take any type of photo they wish.
It may be that you have a product or niche that is perfectly suited to photo contests. Plus, the people who enter the contest will promote their own entries through their social channels.
Because of this, you may want to use this contest format only when you have a highly-engaged audience that cares about your profile and its content.
You then ask your followers to like the one that they think is best, and the photo with the most likes wins.It's been a long time almost 5 years! Followers can post multiple stories and tag a friend for extra entries, giving the brand tons Paysavecard engagement plus a built-in way to gather user-generated content. Betten Reiter.